OLED Evolution: Beyond Traditional Panels Smartphone displays are undergoing a radical transformation, with OLED technology leading the charge. Next-gen phosphorescent OLED (PHOLED) materials promise up to 30% higher efficiency and extended lifespan. Samsung Display’s “M13” material set debuts in 2024 flagships, enabling unprecedented 3,000 nits peak brightness while reducing blue light emission by 16%. Tandem